Auto sales have long been a barometer for the health of the industry.
In early 2024, sales were impacted by continued, interest rate-resistant inflation, as consumers prioritize affordability. The affordability factor has, in turn, contributed to the fits and starts of the electric vehicle transition, as automakers are still working to drive down EV manufacturing costs.
But while many automakers continue to see growth in sales of electrified vehicles — specifically hybrid models — those volumes are so limited that the segment’s consistent double-digit growth figures do little to affect companies’ bottom lines.
Automotive Dive is keeping track by compiling monthly U.S. sales figures as reported by each automaker. While not every automaker reports monthly vehicle sales, those that do help showcase both the state of consumer buying patterns and company performance.
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