Thanks, in part, to growth in electric vehicle sales, Toyota Motor North America and BMW of North America closed out Q2 ahead of the pack.
Many automakers and their dealers ended Q2 on a sour note after CDK Global’s cyberattack stalled sales for nearly two weeks at the end of June. Others, however, emerged unscathed, maintaining or growing deliveries year over year despite the tumultuous situation.
Dig deeper in the roundup below, which takes a look at Q2 new vehicle sales for eight automakers.
Tesla
Tesla delivered 443,956 vehicles in Q2, a decrease of nearly 5% year over year, according to a press release.
A vast majority of those deliveries were Model 3 and Model Y, but the electric vehicle maker disclosed it sold 21,551 “other” models, rather than specifying Cybertruck, Model S or Model X deliveries.
At the company’s annual shareholder meeting last month, CEO Elon Musk said the company is shipping out 1,300 Cybertrucks.
General Motors
General Motors Co. reported a marginal increase in vehicle deliveries in Q2, according to a press release. The automaker delivered 696,086 units during the period, up 0.6% year over year.
While many Buick, Chevrolet, Cadillac and GMC models had a decrease in deliveries year over year, new models and electric vehicles were among the bright spots. GM sold 13,094 Lyric models (up 456%) and 4,597 Hummer EVs (up 9282%) in the quarter.
Deliveries of the Chevy Trax were also up 230%, accounting for 52,875 vehicles.
Ford
Ford Motor Co. deliveries ticked up by almost 1% in Q2, led by strong truck sales.
The automaker reported 536,050 deliveries for the quarter. F-Series sales were 199,463 sales — up 30% from Q1 — including big gains from the hybrid F-150 Lightning. The gas and hybrid versions of the Maverick both set new sales records in the first half of the year.
“Hybrid and electric vehicles are driving growth, as are post-purchase experiences, like BlueCruise hands-free highway driving, the Ford Pro Intelligence software platform and remote vehicle servicing options,” said Andrew Frick, president of Ford Blue, in a press release.
Toyota
Toyota Motor North America Q2 sales totaled 621,549 vehicles, up 9.2% on a volume and daily selling rate basis. Electrified vehicle sales, including hybrid and plug-in hybrid models, were up 63% during the quarter, representing about 40% of total sales for the period.
“The first half of 2024 surpassed our high expectations thanks to our teams’ continued focus on customers with even more great products, including electrified vehicles,” said Jack Hollis, executive vice president of sales at Toyota Motor North America, in a press release.
Stellantis
Stellantis North America Q2 sales dropped 21% year over year with 344,993 vehicles sold. However, the automaker noted it’s seeing sales momentum, improving 4% quarter over quarter.
In a press release, Matt Thompson, head of U.S. retail sales at Stellantis, announced the company’s Summer Select Inventory Bonus Cash campaign, offering up to $2,000 cash back across many of its brands.
“We're also seeing orders ramp up for the new Ram 1500 light-duty as that highly anticipated vehicle moves to the next phase of its build,” Thompson said.
Lucid
Lucid Group delivered 2,394 vehicles in Q2, up more than 70% from 1,404 deliveries during the same period last year.
The luxury EV maker plans to build 9,000 vehicles in 2024, including the start of production for the Gravity SUV later this year, according to its Q1 earnings presentation.
Mercedes-Benz
Mercedes-Benz USA reported group sales of 95,596 total vehicles last quarter, a 12% decrease from 108,368 units during Q2 2023.
In a press release, the company said plug-in hybrid sales were up 524% compared to the same quarter last year. It plans to launch the GLC 350e and AMG SL 63e S in the U.S. in Q3, adding to its PHEV portfolio.
BMW
BMW of North America Q2 sales increased nearly 4% year over year, totalling 91,237 vehicles. EV sales, which represented 15.4% of the company’s total U.S. sales, surged 23.8% during the quarter.
“The past few weeks have been challenging for everyone in the industry, however, I’m pleased to report a positive result for the second quarter,” said Sebastian Mackensen, president and CEO of BMW of North America, in a press release. “Our dealers are a resilient and resourceful group who have worked hard to manage the situation and set us up for a successful second half of the year.”
