Stellantis appointed Jason Stoicevich to lead dealer strategy and performance in North America, a company spokesperson confirmed in an email to Automotive Dive.
Stoicevich will report directly to Tim Kuniskis, who recently was named to head the automaker’s American brands and the revival of the company’s SRT performance division, the spokesperson said. In a LinkedIn post, Stoicevich said he rejoined the company as SVP, dealer strategy and performance.
Prior to rejoining Stellantis, Stoicevich had been working as VP of sales at Sierra Automotive Group since July 2024, per his LinkedIn profile.
Stoicevich spent several years with Stellantis and Fiat Chrysler Automobiles. Between January 2018 and January 2021, he was director of the California Business Center for FCA. Stoicevich also served as chairman, president and CEO of Stellantis Canada between February 2023 and February 2024.
His appointment follows a string of high-profile leadership changes at Stellantis over the past year as part of an effort to turnaround the struggling automaker. In December, former CEO Carlos Tavares resigned amid falling revenue and shrinking market share in North America. In February, the automaker named a new CEO for its Jeep brand.
The company in May named former Jeep CEO Antonio Filosa as its global CEO who the automaker said has a track record of growing vehicle sales and strengthening its U.S. operations. Filosa began his tenure as Stellantis CEO on June 23 and announced a new leadership team on the same day.
