Dive Brief:
- Stellantis’ commercial unit Pro One made up a third of the automaker’s 189.5 billion euros ($239.7 billion) in net revenue in 2023, according to a Thursday press release.
- The automaker’s Ram brand reached 20% market share in North America’s commercial van segment.
- Stellantis aims to double its commercial vehicle net revenues by 2030 compared with 2021, including an additional 5 billion euros in recurring revenue from its connected vehicle services.
Dive Insight:
In October, Stellantis launched Pro One, a lineup of commercial vehicles and connected services for business customers, to grow business-to-business sales. Its global lineup of Pro One vehicles will span six nameplates, including Citroën, Fiat, Opel Peugeot, Ram and Vauxhall brands. Its commercial vehicle mix will eventually include five vans, 10 pickups and one micro-mobility offering.
“Our performance in 2023 reaffirms that Stellantis Pro One is a keystone of Stellantis business around the world,” said Xavier Peugeot, senior vice president of Stellantis’ commercial vehicles business, in a press release. “Propelled by the renewal of our entire van lineup and the widest offering of electrified propulsion, Stellantis Pro One is determined to be the most customer-focused product of choice.”
Pro One offers commercial customers connected vehicle services, including service packs for tracking preventive maintenance, task management and coaching to help drivers operate vehicles more efficiently. Pro One vehicles will be capable of receiving over-the-air updates beginning in 2026.
Last month, Stellantis shook up its corporate sales structure in North America to increase its focus on growing its business-to-business and business-to-consumer sales. The automaker named Jeff Kommor as senior vice president of commercial sales, effective March 1. He will be responsible for growing the automaker’s fleet, government and other B2B vehicle sales. Kommor previously served as the head of U.S. sales for Stellantis.
