ACERTUS, the largest automotive logistics-as-a-service platform, today announced its strategic acquisition of Bluestar Auto Movers and Bluestar Corporate Relocation Service, a move that significantly expands the company's market reach and service capabilities. This partnership reinforces ACERTUS' position as the premier end-to-end automotive logistics solution while introducing two high-value service lines: exotic vehicle transport and corporate relocation.
Building on a proven track record of successful integrations, the Bluestar deal strengthens ACERTUS' comprehensive platform that seamlessly handles every aspect of vehicle logistics, including moving, storing, reconditioning, titling, and registering finished vehicles throughout their complete lifecycle. Bluestar's expertise enables ACERTUS to deliver full-spectrum corporate and employee relocation solutions, addressing a critical market need and creating new revenue opportunities.
The acquisition positions ACERTUS to capture the premium exotic vehicle segment through new "white glove" delivery services specifically designed for ultra-luxury brands including Ferrari, Lamborghini, and Maserati, and the corporate and employee relocation segment by providing reliable, secure and efficient transport solutions.
"This acquisition represents two new end markets for the ONE ACERTUS platform: corporate relocation services and luxury, white glove services. This is a continued evolution of our business model, and reinforces our commitment to providing comprehensive solutions across the automotive logistics landscape," said Trent Broberg, CEO of ACERTUS. "By integrating Bluestar's specialized capabilities, we're not just expanding our service portfolio; we're elevating the entire customer experience. This move strengthens our position as the industry's only true full-service platform capable of handling every aspect of automotive logistics throughout a vehicle's complete lifecycle, from factory to dealership to end consumer.”
Echoing this sentiment, Rami Simcha, President of Bluestar Auto Movers, reflected on the company's history and future prospects: "Since founding Bluestar Auto Movers twenty years ago, we've built our reputation on delivering exceptional vehicle transport services, particularly for high-value and exotic automobiles. This acquisition by ACERTUS represents a leap forward for our company. Their technological capabilities and national footprint will enable us to scale our specialized 'white glove' services to new markets while maintaining the personalized attention that our luxury dealership clients expect."
"This acquisition marks an exciting milestone for our team and clients," said Robert Mills, President of Bluestar Corporate Relocation Services. "As part of ACERTUS, our corporate relocation division gains significant operational resources and technology infrastructure that would have taken years to develop independently. Our clients will immediately benefit from a more streamlined experience across all aspects of the relocation process, while our employees gain new opportunities for growth within a larger organization that shares our commitment to service excellence."
The transaction specifically excludes Bluestar Transportation, the asset-based trucking division of Bluestar, allowing ACERTUS to maintain its strategic focus on technology-enabled logistics services rather than physical fleet assets.
The acquisition is effective immediately and includes the existing Bluestar Auto Movers and Bluestar Corporate Relocation Service management teams and employees which will continue to drive the company’s success.
About ACERTUS
ACERTUS is the only omnichannel automotive logistics platform that provides end-to-end solutions for vehicle lifecycle management. With a focus on technology and innovation, ACERTUS offers a comprehensive suite of services, including vehicle transport, storage, maintenance, title, registration, and compliance services, among others. With one company to handle the entire vehicle journey, this strategy dramatically improves efficiency and reliability for customers. For more information, visit ACERTUSdelivers.com.
About Bluestar
Founded 20 years ago, Bluestar’s core competencies lie in the fundamentals of logistics: scheduling, communication, and customer service. With two locations, Chicago and Florida, Bluestar prides itself on two main divisions within the Car Haul space, hauling cars and high-end dealerships. Bluestar has been recognized for its repeat customer base, which is rated amongst the highest in the industry. Bluestar has grown to service all 50 states and is one of the country’s leading providers of automotive transport solutions. With a customer-first approach, they’ve earned their customers’ trust and continued business.